It is so tough to decipher the moves of Google in its purchase of Blogger. It's been a [in a hushed voice] closely held belief [normal voice] for some time now that Google pays particular attention to Blogs for relevance. I'm unsure of how true this is because rarely do you find blogs within any 'link analysis'.

I believe the purchase has a lot to do with the demographic analysis they can do with the data: what are the people who use the web talking about? What keyword terms do they use? What 'zeitgeist' is taking place within the grassroots web community? Then again, Blogger doesn't own the content so perhaps it's a technology grab for Google. You know, buy the technology so they can bundle it with their search engine technology which sells for a cool 20+ thousand dollars.

Whatever the motive, Google now owns two of the web's most used repositories of information and will benefit by its latest purchase